Sparkle season


December 5, 2023

Mignonne Gavigan, a jewelry brand started by Charlotte native Maggie Gavigan in 2014, is best-known for its playful designs, statement earrings and embroidered and beaded scarf “necklaces” sold online and in fine department stores from Neiman Marcus to Saks Fifth Avenue. Headquartered in Charlotte, Diamonds Direct is one of the largest jewelry companies in the U.S., with 27 stores.

Now, the two jewelry brands with Queen City ties are teaming up with a fine-jewelry collection handpicked by Gavigan. “The two brands are beautifully blended,” Gavigan says. “The design ethos of Mignonne Gavigan marries so well with the luxury and craftsmanship of Diamonds Direct. It’s the perfect next step to introduce fine jewelry to our customers.” The collection will be available at Diamonds Direct through the end of the year.  SP

photographs courtesy Diamonds Direct

Don’t miss extras from
SouthPark Magazine!


Sign up for our newsletter — full of fresh stories, Happenings and giveaways each week.


By entering your email address you are agreeing to our TERMS OF USE