Dynamic Women: Jackie Paynter, Drybar

Sponsored Content

May 5, 2022

Photo by Weslie Woodley Photography

“I bleed yellow,” laughs Drybar owner Jackie Paynter, referring to the signature colors of the blowout salon’s logo and the dedication required in running your own business. “It’s the hardest thing I’ve ever done, but it’s also the most rewarding.”

As a native Charlottean, opening a Drybar franchise in Paynter’s hometown seemed like a natural fit. After 20 years in the beauty industry, she combined her passions – a love for people and a love for beauty – into a new career. Drybar’s promise to focus on onething – deliver beautiful blowouts – and to do it well, spoke to her.

With two locations in SouthPark and South End, Drybar pushed through the pandemic thanks to talented stylists an d loyal clients. Weekend appointments can now be hard to come by, as more people venture out and enjoy special events again. It’s the outward glow and inner confidence clients get from a Drybar service that keeps them coming back.

Creating long-lasting client relationships as well as a company culture where employees want to work are top priorities for Paynter. She continually evaluates opportunities for future growth, as she meets new customers every day at Drybar. She’s encouraged by the ever-present demand, and she’s inspired by her two young daughters to build a business that reflects her values.

“I’ve given my heart and soul to the business,” Paynter says. “As a business owner, you succeed at times, and you fail at others. But solving problems, putting in the work and doing things the right way are lifelong lessons I strive to show them.”

Specialty Shops at SouthPark
6401 Carnegie Boulevard, Suite 9A, Charlotte, NC 28211
Atherton Mill
2120 South Boulevard, Suite 4, Charlotte, NC 28203
@drybarshops_charlotte & @jackiepaynter

Intel of Your Wildest Dreams!


Good stuff, right? Sign up to get our weekly newsletter. It’s free, so no excuses.


By entering your email address you are agreeing to our TERMS OF USE