Make it modern
June 27, 2024
Amodernary’s sleek new furniture store opens at Apex SouthPark.
by Ebony L. Morman
Comfort and luxury might seem like two distinct qualities, but there’s no need to sacrifice one for the other. At Amodernary Furniture Designs, luxury and comfort are at the core of the brand, according to CEO and Principal Design Specialist Carlos Fuller.
Clients shopping at Amodernary’s new retail store at Apex SouthPark can browse items from more than 60 contemporary furniture manufacturers. The furnishings and accessories — mainly from Italy, Spain and Germany — have been researched and handpicked by Fuller. Unlike online shopping, Fuller wants customers to be able to come in, sit down and experience the furniture, and get educated about what they are buying before making a purchase. “We want to make it as easy as possible for you to shop,” he says.
The Martinsville, Va., native’s knack for design predates Admodernary’s inception and his enrollment at the New York Institute of Art and Design. While he didn’t initially realize his talent for elevating the look of spaces and coordinating items, people close to him did. So after leaving the automobile industry, where he worked in finance and management for several years, Fuller decided to follow his passion of modern design. After conducting a little research, he spied an opening in the market, especially for contemporary furniture in the mid- to high-end range.
Amodernary sells indoor and outdoor furniture, lighting and accessories from more than 60 global manufacturers. Prices range from $500 to five figures.
Above: Carlos Fuller, second from left, started Amodernary in 2018. The 9,000-square-foot showroom opened at Apex SouthPark in May.
Fuller started Admodernary in 2018, providing interior-design services and design consultations in a 3,500-square-foot space in South End. But many of his clients resided in and owned businesses in SouthPark. The new $2.4 million, 9,000-square-foot showroom opened in May.
“This was a new opportunity for me to actually build out a brand new space,” Fuller says. “Now, people in Charlotte have a new home to shop in and a different aesthetic, a different look. There’s nothing in SouthPark or in Charlotte that looks like our store.”
His team includes four designers (Fuller is one) and two product specialists. Future plans include a membership program with added benefits, as well as an outlet location for clearance items.
When interacting with Fuller, clients may notice that he’s intuitive, paying close attention to body language, especially when people are sitting. (And sitting down at Admodernary is highly encouraged.) If a client sits back and doesn’t move during the length of a consultation, that indicates to Fuller that they’re comfortable. And being comfortable — whether in the showroom, at home or in their place of business — is key.
“I’m kind of like a therapist,” he says. “I sit down and I really understand your wants and your needs. It could be just a sofa, or it could be an entire room. I’m there for you to unload ideas and make sure that I bring some of the best products in the world.” SP
Photographs Courtesy Amodernary
